Modern Business Must Have Its Finger Continuously

A Single Factory, Potentially Capable Of Supplying A Whole Continent With Its Particular Product, Cannot Afford To Wait Until The Public Asks For Its Product; It Must Maintain Constant Touch, Through Advertising And Propaganda, With The Vast Public In Order To Assure Itself The Continuous Demand Which Alone Will Make Its Costly Plant Profitable.

The Counsel On Public Relations Is Not An Advertising Man But He Advocates For Advertising Where That Is Indicated. Very Often He Is Called In By An Advertising Agency To Supplement Its Work On Behalf Of A Client. His Work And That Of The Advertising Agency Do Not Conflict With Or Duplicate Each Other.

Vast Numbers Of Human Beings Must Cooperate In This Manner If They Are To Live Together As A Smoothly Functioning Society.

The Best Place To Find Things: The Public Library.

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.