If We Understand The Mechanism And Motives

The Great Enemy Of Any Attempt To Change Men's Habits Is Inertia. Civilization Is Limited By Intertia.

This Is An Age Of Mass Production. In The Mass Production Of Materials A Broad Technique Has Been Developed And Applied To Their Distribution. In This Age, Too, There Must Be A Technique For The Mass Distribution Of Ideas.

For The Same Reason I Read The National Geographic, I Like To See Places I Will Never Visit.

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.

I Believe That Competition In The Future Will Not Be Only An Advertising Competition Between Individual Products Or Between Big Associations, But That It Will In Addition Be A Competition Of Propaganda.