When I Came Back To The United

Men (people) Are Rarely Aware Of The Real Reasons Which Motivate Their Actions.

If You Can Influence The Leaders, Either With Or Without Their Conscious Cooperation, You Automatically Influence The Group Which They Sway. But Men Do Not Need To Be Actually Gathered Together In A Public Meeting Or In A Street Riot, To Be Subject To The Influences Of Mass Psychology. Because Man Is By Nature Gregarious He Feels Himself To Be Member Of A Herd, Even When He Is Alone In His Room With The Curtains Drawn.

People Want To Go Where They Wanted To Be Led.

In Theory, Everybody Buys The Best And Cheapest Commodities Offered To Him On The Market. In Practice, If Every One Went Around Pricing, And Chemically Testing Before Purchasing, The Dozens Of Soaps Or Fabrics Or Brands Of Bread Which Are For Sale, Economic Life Would Become Hopelessly Jammed.

The Invisible Government Tends To Be Concentrated In The Hands Of The Few Because Of The Expense Of Manipulating The Social Machinery Which Controls The Opinions And Habits Of The Masses. To Advertise On A Scale Which Will Reach Fifty Million Persons Is Expensive. To Reach And Persuade The Group Leaders Who Dictate The Public's Thoughts And Actions Is Likewise Expensive.