I Avoid Clients For Whom Advertising Is

Big Ideas Are Usually Simple Ideas.

Try And Inject Into Every Commercial You Make A Touch Of Singularity; A Bird That Will Hook On To The Consumers Mind

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.

It Is Important To Admit Your Mistakes, And To Do So Before You Are Charged With Them. Many Clients Are Surrounded By Buckpassers Who Make A Fine Art Of Blaming The Agency For Their Own Failures. I Seize The Earliest Opportunity To Assume The Blame.

Managing An Advertising Agency Isn't All Beer And Skittles. After Fourteen Years Of It, I Have Come To The Conclusion That The Top Man Has One Principle Responsibility: To Provide An Atmosphere In Which Creative Mavericks Can Do Useful Work.