Consumers Don't Think How They Feel. They

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.

When You Advertise Fire Extinguishers, Open With The Fire.

If You Tell Lies About A Product, You Will Be Found Out - Either By The Government, Which Will Prosecute You, Or By The Consumer, Who Will Punish You By Not Buying Your Product A Second Time.

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.

Consumers Still Buy Products Whose Advertising Promises Them Value For Money, Beauty, Nutrition, Relief From Suffering, Social Status And So On.