Our Business Is Infested With Idiots Who

Unless Your Campaign Has A Big Idea, It Will Pass Like A Ship In The Night.

I Always Said That Mega-mergers Were For Megalomaniacs.

It Takes Uncommon Guts To Stick To One Style In The Face Of All The Pressures To 'come Up With Something New' Every Six Months. It Is Tragically Easy To Be Stampeded Into Change. But Golden Rewards Await The Advertiser Who Has The Brains To Create A Coherent Image, And The Stability To Stick With It Over A Long Period.

Consumers Still Buy Products Whose Advertising Promises Them Value For Money, Beauty, Nutrition, Relief From Suffering, Social Status And So On.

What You Learn Is More Important Than What You Earn.