Lazy And Superficial Men And Women Do

Managing An Advertising Agency Isn't All Beer And Skittles. After Fourteen Years Of It, I Have Come To The Conclusion That The Top Man Has One Principle Responsibility: To Provide An Atmosphere In Which Creative Mavericks Can Do Useful Work.

Great Marketing Only Makes A Bad Product Fail Faster.

Creativity Is A Fancy Word For The Work We Have To Do By Friday.

Nobody Ever Arrives At A Very Big Idea Through A Conscious, Rational Thought Process. It Comes From Your Unconscious.

Unless Your Campaign Has A Big Idea, It Will Pass Like A Ship In The Night.