Good-to-great Companies Set Their Goals And Strategies

People Need Bhags - Big Hairy Audacious Goals.

Most People Will Look Back And Realize They Did Not Have A Great Life Because It's Just So Easy To Settle For A Good Life.

...the Question, Why Try For Greatness? Would Seem Almost Tautological. If You're Doing Something You Care That Much About, And You Believe In Its Purpose Deeply Enough, Then It Is Impossible To Imagine Not Trying To Make It Great. It's Just A Given.

If We Only Have Great Companies, We Will Merely Have A Prosperous Society, Not A Great One. Economic Growth And Power Are The Means, Not The Definition, Of A Great Nation.

Consider The Idea That Charisma Can Be As Much A Liability As An Asset. Your Strength Of Personality Can Sow The Seeds Of Problems, When People Filter The Brutal Facts From You.