Discipline Is Consistency Of Action.

First Figure Out Your Partners, Then Figure Out What Ideas To Pursue. The Most Important Thing Isn't The Market You Target, The Product You Develop Or The Financing, But The Founding Team.

The Signature Of Mediocrity Is Not An Unwillingness To Change. The Signature Of Mediocrity Is Inconsistency.

Level 5 Leaders Channel Their Ego Needs Away From Themselves And Into The Larger Goal Of Building A Great Company. It's Not That Level 5 Leaders Have No Ego Or Self-interest. Indeed, They Are Incredibly Ambitious-but Their Ambition Is First And Foremost For The Institution, Not Themselves.

Good Is The Enemy Of Great.

Building A Visionary Company Requires One Percent Vision And 99 Percent Alignment.