Strategy Is About Setting Yourself Apart From

If All You're Trying To Do Is Essentially The Same Thing As Your Rivals, Then It's Unlikely That You'll Be Very Successful.

I Teach In The Medical School, The School Of Public Health, The Kennedy School Of Government, And The Business School. And It's The Best Perch... Because Most Of My Work Crosses Boundaries.

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.

Strategy Is About Setting Yourself Apart From The Competition. It's Not A Matter Of Being Better At What You Do - It's A Matter Of Being Different At What You Do.

Innovation Is The Central Issue In Economic Prosperity.