In The Vast Majority Of Businesses, There

The Purpose Of The Corporation Must Be Redefined As Creating Shared Value, Not Just Profit Per Se. This Will Drive The Next Wave Of Innovation And Productivity Growth In The Global Economy.

Strategy Is Choice. Strategy Means Saying No To Certain Kinds Of Things.

The Company Without A Strategy Is Willing To Try Anything.

The Chief Strategist Of An Organization Has To Be The Leader - The Ceo.

Finally, Strategy Must Have Continuity. It Can't Be Constantly Reinvented.