Finally, Strategy Must Have Continuity. It Can't

Finally, Strategy Must Have Continuity. It Can't Be Constantly Reinvented.

Strategy Is About Making Choices, Trade-offs; It's About Deliberately Choosing To Be Different.

If All You're Trying To Do Is Essentially The Same Thing As Your Rivals, Then It's Unlikely That You'll Be Very Successful.

Efforts To Preserve All Industries Will Lower The National Standard Of Living.

Competitive Strategy Is About Being Different. It Means Deliberately Choosing A Different Set Of Activities To Deliver A Unique Mix Of Value.