Follow Effective Action With Quiet Reflection. From

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

Every Success Creates New Opportunities. So Does Every Failure.

In The Next Economic Downturn There Will Be An Outbreak Of Bitterness And Contempt For The Supercorporate Chieftains Who Pay Themselves Millions. In Every Major Economic Downturn In Us History The Villains Have Been The Heroes During The Preceding Boom.

The Society Of Organizations Is New-only Seventy Years Ago Employees Were A Small Minority In Every Society.

To Improve Communications, Work Not On The Utter, But The Recipient.