Profit Is Not The Purpose Of A

Once The Facts Are Clear The Decisions Jump Out At You.

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.

Most Leaders Don't Need To Learn What To Do. They Need To Learn What To Stop.

What We Need Is An Entrepreneurial Society In Which Innovation And Entrepreneurship Are Normal, Steady And Continuous.

The Aim Of Marketing Is To Make Selling Superfluous.