What The Customer Buys And Considers Value

Nothing Else, Perhaps, Distinguishes Effective Executives As Much As Their Tender Loving Care Of Time.

A Business Enterprise Must Continue Beyond The Lifetime Of The Individual Or Of The Generation To Be Capable Of Producing Its Contributions To Economy And To Society.

Elephants Have A Hard Time Adapting. Cockroaches Outlive Everything.

Ideas Are Somewhat Like Babies - They Are Born Small, Immature, And Shapeless. They Are Promise Rather Than Fulfillment. In The Innovative Company Executives Do Not Say, "this Is A Damn-fool Idea." Instead They Ask, "what Would Be Needed To Make This Embryonic, Half-baked, Foolish Idea Into Something That Makes Sense, That Is An Opportunity For Us?"

Through Systematic Terror, Through Indoctrination, Through Systematic Manipulation Of Stimulus, Reward, And Punishment, We Can Today Break Man And Convert Him Into Brute Animal... The First Step Toward Survival Is Therefore To Make Government Legitimate Again By Attempting To Deprive It Of These Powers... By International Action To Ban Such Powers.