Find The Human In The Technology. The

As A Function Of The Easy Access To Information Provided By The Internet, And The Ease With Which It Can Be Shared Thanks To Social Media, Consumers Are Now Better Informed As To The Behavior Of Brands And The Multiple Global Crises We Face.

The Creative Destruction That Social Media Is Currently Unleashing Will Change More Than Technology Or The Leader Board Of The Fortune 100. It Is Driving A Qualitative Shift In The Nature Of Relationships Between Brands And Their Customers.

Let's Hope Brands Recognize That The True Power Of This Technology Is Not Its Reach But Its Ability To Communicate Substance That Adds Meaning To Our Lives. Otherwise, Brands Will Be Investing In Technology That Consumers Simply Won't Buy.

One Of The Greatest Challenges Companies Face In Adjusting To The Impact Of Social Media, Is Knowing Where To Start.

The Currency Of Universal Values Make Brands Innately Sharable.