Without Question, Ceos, Executives And Employees In

Make The Customer The Hero Of Your Brand's Story.

Consumers Desiring A Better World Have Already Achieved Some Successes In This Regard, Helping To Transform Several Industries From The Ground Up.

In Today's Social Business Marketplace Facebook Is One Of The Best Places For Nonprofits To Be Discovered And Connect With A Larger Audience On The Basis Of Shared Values. So To Get Started, A Non-profit Should Launch A Facebook Page And Invite Your Existing Real World Community To Connect Your Cause And Their Networks.

Radical Transparency Has An Enormous Impact On Our Personal Lives. We Can No Longer Share Thoughts, Quips, Photos Or Personal Opinions Anywhere On The Web Without Being Mindful That They May Turn Up Where We Least Expect It (notably Job Interviews, Divorce Proceedings Or Public Media).

Brands Are Facing A New Competitive Landscape In Which Self-definition, Core Values And Purpose Will Increasingly Define Their Ability To Reach Customers That Only Allow What Is Meaningful In Their Lives To Pass Through Their Filter.