Fear For A Linchpin Is A Clue

If You Want Customers To Hear About You, Make Something Worth Talking About.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

If You Have A Book To Write, Write It. If You Want To Record An Album, Record It. No Need To Wait For Someone In A Cubicle Halfway Across The Country To Decide If You're Worthy.

Art Changes Posture And Posture Changes Innocent Bystanders.