Many Things That Are True Are True

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.

If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.

Surprise And Differentiation Have Far More Impact Than Noise Does.

I Think "creativity" Is Better Described As Failing Repeatedly Until You Get Something Right.

Authenticy In Marketing Is Telling A Story People Want To Hear.