There's Nothing Wrong With Having A Plan.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

The Easiest Way To Thrive As An Outlier Is To Avoid Being One. At Least Among Your Most Treasured Peers. Surround Yourself With People In At Least As Much Of A Hurry, At Least As Inquisitive, At Least As Focused As You Are.

Being A Leader Gives You Charisma. If You Look And Study The Leaders Who Have Succeeded, That's Where Charisma Comes From, From The Leading.

Make More Decisions. That's The Only Way To Get Better At It.

Great Marketers Don't Make Stuff. They Make Meaning.