The Tiny Cost Of Failure...is Dwarfed By

Organizations Grow When They Persuade A Tiny Cadre To Be Passionate, Not When They Touch Millions With A Mediocre Message

The Object Isn't To Be Perfect. The Goal Isn't To Hold Back Until You've Created Something Beyond Reproach. I Believe The Opposite Is True. Our Birthright Is To Fail And To Fail Often, But To Fail In Search Of Something Bigger Than We Can Imagine. To Do Anything Else Is To Waste It All.

Someone Can Always Do Your Job A Little Better Or Faster Or Cheaper Than You Can.

Popular Is Not The Same Important, Or Often, Not The Same As Good.

Products That Are Remarkable Get Talked About.