The Tiny Cost Of Failure...is Dwarfed By

All The Creativity Books In The World Aren’t Going To Help You If You’re Unwilling To Have Lousy, Lame, And Even Dangerously Bad Ideas.

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work.

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.

'teamwork' Is The Word That Bosses Use When They Actually Mean 'do What I Say'