Even Charles Darwin, That Human Decoder Ring

In 'tarahumara' Land, There Was No Crime, War Or Theft. There Was No Corruption, Obesity, Drug Addiction, Greed, Wife-beating, Child Abuse, Heart Disease, High Blood Pressure, Or Carbon Emissions. They Didn't Get Diabetes, Or Depressed, Or Even Old: 50-year-olds Outran Teenagers.

Perhaps All Our Troubles - All The Violence, Obesity, Illness, Depression, And Greed We Can't Overcome - Began When We Stopped Living As Running People. Deny Your Nature, And It Will Erupt In Some Other, Uglier Way.

Were Designed For Persistence Hunting, Which Is A Mix Of Running And Walking. Whats Built Into That Kind Of Running Is A Sense Of Pleasure. You Are Designed And Built And Perfect For This Activity, And It Should Be Enjoyable And Fun.

We've Created An Unnatural Form Of Running. It's Not Just The Shoes, But We Run On Artificial Surfaces - Straight Ahead, Hard And Steady - Instead Of Speeding Up And Slowing Down, Reacting To The Terrain With Changes Of Pace And Rhythm.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.