Elephants Have A Hard Time Adapting. Cockroaches

The Knowledge We Now Consider Knowledge Proves Itself In Action. What We Now Mean By Knowledge Is Information Effective In Action, Information Focused On Results. Results Are Outside The Person, In Society And Economy, Or In The Advancement Of Knowledge Itself. To Accomplish Anything This Knowledge Has To Be Highly Specialized.

It Is Commonly Believed That Innovations Create Changes - But Few Ever Do. Successful Innovations Exploit Changes That Have Already Happened.

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Most Executives Have Learned That What One Postpones, One Actually Abandons ... Timing Is A Most Important Element In The Success Of Any Effort. To Do Five Years Later What Would Have Been Smart To Do Five Years Earlier, Is Almost A Sure Recipe For Frustration And Failure.

The Computer, Being A Mechanical Moron, Can Handle Only Quantifiable Data.