The Large Organization Has To Learn To

Objectives Are Not Commands; They Are Commitments.

Production Is Not The Application Of Tools To Materials, But Logic To Work.

Capitalism Is Being Attacked Not Because It Is Inefficient Or Misgoverned But Because It Is Cynical. And Indeed A Society Based On The Assertion That Private Vices Become Public Benefits Cannot Endure, No Matter How Impeccable Its Logic, No Matter How Great Its Benefits.

Decision Making Is The Specific Executive Task.

The Purpose Of A Business Is To Create A Customer.