As To The Idea That Advertising Motivates

No Business Can Do Everything. Even If It Has The Money, It Will Never Have Enough Good People. It Has To Set Priorities. The Worst Thing To Do Is A Little Bit Of Everything. This Makes Sure That Nothing Is Being Accomplished. It Is Better To Pick The Wrong Priority Than None At All.

Strategic Management Is Not A Box Of Tricks Or A Bundle Of Techniques. It Is Analytical Thinking And Commitment Of Resources To Action. But Quantification Alone Is Not Planning. Some Of The Most Important Issues In Strategic Management Cannot Be Quantified At All.

One Does Not "manage" People. The Task Is To Lead People.

One Has To Make A Decision When A Condition Is Likely To Degenerate If Nothing Is Done.

The Productivity Of People Requires Continuous Learning, As The Japanese Have Taught Us. It Requires Adoption In The West Of The Specific Japanese Zen Concept Where One Learns To Do Better What One Already Does Well.