As To The Idea That Advertising Motivates

When Henry Ford Said, "the Customer Can Have A Car In Any Color As Long As It's Black," He Was Not Joking.

With Christianity, Freedom And Equality Became The Two Basic Concepts Of Europe; They Are Themselves Europe.

History Has Been Written Not By The Most Talented But By The Most Motivated.

Whenever You See A Successful Business, Someone Once Made A Courageous Decision.

The 1st Question The Effective Decision-maker Asks Is: 'is This A Generic Situation Or An Exception?'