As To The Idea That Advertising Motivates

One Cannot Manage Change. One Can Only Be Ahead Of It.

I'm Better About Things Than About People. I'm More Interested In People, But I'm Better At Ideas.

Most Discussions Of Decision Making Assume That Only Senior Executives Make Decisions Or That Only Senior Executives' Decisions Matter. This Is A Dangerous Mistake.

It Does Not Follow From The Separation Of Planning And Doing In The Analysis Of Work That The Planner And The Doer Should Be Two Different People. It Does Not Follow That The Industrial World Should Be Divided Into Two Classes Of People: A Few Who Decide What Is To Be Done, Design The Job, Set The Pace, Rhythm And Motions, And Order Others About; And The Many Who Do What And As They Are Told.

The Leader Of The Past Was A Person Who Knew How To Tell. The Leader Of The Future Will Be A Person Who Knows How To Ask.