As To The Idea That Advertising Motivates

Every Organization Has To Prepare For The Abandonment Of Everything It Does.

Decisions Of The Kind The Executive Has To Make Are Not Made Well By Acclamation. They Are Made Well Only If Based On The Clash Of Conflicting Views...the First Rule In Decision-making Is That One Does Not Make A Decision Unless There Is Disagreement.

Defending Yesterday Is Far More Risky Than Making Tomorrow.

The Enterprise That Does Not Innovate Ages And Declines. And In A Period Of Rapid Change Such As The Present, The Decline Will Be Fast.

My Greatest Strength As A Consultant Is To Be Ignorant And Ask A Few Questions.