Don't Save The Canary. Fix The Coal

We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.

Sharing An Idea You Care About Is A Generous Way To Change Your World For The Better.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

If You Can Influence The Outcome, Do The Work. If You Can't Influence The Outcome, Ignore The Possibility. It's Merely A Distraction.

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.