Don't Save The Canary. Fix The Coal

It's Uncomfortable To Resist The Urge To Settle.

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

My Blogging Life Is Basically Goalless. I Like The Zen Nature Of That, And Paradoxically, It Improves Results.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.