Sharing An Idea You Care About Is

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

The People Who Are Good In The Long Run Fail A Lot, Especially At The Beginning. So, When You Fail Early, It Might Be Worth Realizing That This Is Part Of The Deal, The Price You Pay For Being Good In The Long Run. Every Rejection Is A Gift. A Chance To Learn And To Do It Better Next Time. An Opportunity To Figure Out How To Bounce, Not Break. Don't Waste Them.

Connect, Create Meaning, Make A Difference, Matter, Be Missed.

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.