Sharing An Idea You Care About Is

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

Just About Anything Worth Doing Is Worth Doing Better.

What Is School For? If You're Not Asking That, You're Wasting Time And Money.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.