Don't Confuse Good Taste With The Absence

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

It Is Insight Into Human Nature That Is The Key To The Communicator's Skill. For Whereas The Writer Is Concerned With What He Puts Into His Writings, The Communicator Is Concerned With What The Reader Gets Out Of It. He Therefore Becomes A Student Of How People Read Or Listen.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

In Advertising, Not To Be Different Is Virtually Suicidal.

Properly Practiced Creativity Must Result In Greater Sales More Economically Achieved. Properly Practiced Creativity Can Lift Your Claims Out Of The Swamp Of Sameness And Make Them Accepted, Believed, Persuasive, Urgent.