Design Is Everything. Everything!

Art Is An Idea That Has Found Its Perfect Visual Expression. And Design Is The Vehicle By Which This Expression Is Made Possible. Art Is A Noun, And Design Is A Noun And Also A Verb. Art Is A Product And Design Is A Process. Design Is The Foundation Of All The Arts.

Any System That Sees Aesthetics As Irrelevant, That Separates The Artist From His Product, That Fragments The Work Of The Individual, Or Creates By Committee, Or Makes Mincemeat Of The Creative Process Will, In The Long Run, Diminish Not Only The Product But The Maker As Well.

I Never Did Calligraphy... But Handwriting Is An Entirely Different Kind Of Thing. It's Part Of The Syndrome Of Modernism... It's Part Of That Asceticism.

If I Was Influenced By Anything, It Was Architecture: Structure Having To Do With Logic. If You Don't Do It Right, The Whole Thing Is Going To Cave In. In A Certain Sense, You Can Carry That To Graphic Design. Fortunately, However, Nobody Is Going To Die If You Do It Wrong.

So That Is The Design Process Or The Creative Process. Start With A Problem, Forget The Problem, The Problem Reveals Itself Or The Solution Reveals Itself And Then You Reevaulate It. This Is What You Are Doing All The Time.