Design Is Everything. Everything!

The Public Is More Familiar With Bad Design Than Good Design. It Is, In Effect, Conditioned To Prefer Bad Design, Because That Is What It Lives With. The New Becomes Threatening, The Old Reassuring.

The Artist Is A Collector Of Things Imaginary Or Real. He Accumulates Things With The Same Enthusiasm That A Little Boy Stuffs His Pockets. The Scrap Heap And The Museum Are Embraced With Equal Curiosity. He Takes Snapshots, Makes Notes And Records Impressions On Tablecloths Or Newspapers, On Backs Of Envelopes Or Matchbooks. Why One Thing And Not Another Is Part Of The Mystery, But He Is Omnivorous.

You Will Learn Most Things By Looking, But Reading Gives Understanding. Reading Will Make You Free.

If I Was Influenced By Anything, It Was Architecture: Structure Having To Do With Logic. If You Don't Do It Right, The Whole Thing Is Going To Cave In. In A Certain Sense, You Can Carry That To Graphic Design. Fortunately, However, Nobody Is Going To Die If You Do It Wrong.

So That Is The Design Process Or The Creative Process. Start With A Problem, Forget The Problem, The Problem Reveals Itself Or The Solution Reveals Itself And Then You Reevaulate It. This Is What You Are Doing All The Time.