Any System That Sees Aesthetics As Irrelevant, That Separates The Artist From His Product, That Fragments The Work Of The Individual, Or Creates By Committee, Or Makes Mincemeat Of The Creative Process Will, In The Long Run, Diminish Not Only The Product But The Maker As Well.

-Paul Rand

Please Wait....
Translating....

Any System That Sees Aesthetics As Irrelevant,

Paul Rand

Any System That Sees Aesthetics As Irrelevant, That Separates The Artist From His Product, That Fragments The Work Of The Individual, Or Creates By Committee, Or Makes Mincemeat Of The Creative Process Will, In The Long Run, Diminish Not Only The Product But The Maker As Well.

Topic

Running

Artist

Long

If I Was Influenced By Anything, It Was Architecture: Structure Having To Do With Logic. If You Don't Do It Right, The Whole Thing Is Going To Cave In. In A Certain Sense, You Can Carry That To Graphic Design. Fortunately, However, Nobody Is Going To Die If You Do It Wrong.

Design

Caves

Logic