Everything Is Design. Everything!

You Will Learn Most Things By Looking, But Reading Gives Understanding. Reading Will Make You Free.

Artistic Tricks Divert From The Effect That An Artist Endeavors To Produce, And Even Excellent Elements Such As Bullets, Arrows, Brackets, Ornate Initials, Are At Best Superficial Ornamentation Unless Logically Employed.

Graphic Design, Which Evokes The Symmetria Of Vituvius, The Dynamic Symmetry Of Hambidge, The Asymmetry Of Mondrian; Which Is A Good Gestalt, Generated By Intuition Or By Computer, By Invention Or By A System Of Coordinates, Is Not Good Design If It Does Not Communicate.

Everything Is Design. Everything!

Any System That Sees Aesthetics As Irrelevant, That Separates The Artist From His Product, That Fragments The Work Of The Individual, Or Creates By Committee, Or Makes Mincemeat Of The Creative Process Will, In The Long Run, Diminish Not Only The Product But The Maker As Well.