Defending Yesterday Is Far More Risky Than

Knowledge Has Become The Key Economic Resource And The Dominant-and Perhaps Even The Only-source Of Competitive Advantage.

Ideas Are Cheap And Abundant; What Is Of Value Is The Effective Placement Of Those Ideas Into Situations That Develop Into Action.

Erroneous Assumptions Can Be Disastrous.

Promotion Should Not Be More Important Than Accomplishment, Or Avoiding Instability More Important Than Taking The Right Risk.

The Most Important Contribution Management Needs To Make In The 21st Century Is ... To Increase The Productivity Of Knowledge Work And The Knowledge Worker