Erroneous Assumptions Can Be Disastrous.

You Can Either Take Action, Or You Can Hang Back And Hope For A Miracle. Miracles Are Great, But They Are So Unpredictable.

Economists Talk About Profit Motive, But Nothing Motivates Modern Man More Than A Chance To Avoid Taxes!

Efficiency, Which Is Doing Things Right, Is Irrelevant Until You Work On The Right Things.

(waste = Loss): The First Rule Of Business Is To Survive And The Guiding Principle Of Business Economics Is Not The Maximisation Of Profit, It Is The Avoidance Of Loss

Communication Always Makes Demands. It Always Demands That The Recipient Become Somebody, Do Something, Believe Something. It Always Appeals To Motivation.