Promotion Should Not Be More Important Than

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

You Cannot Build Performance On Weaknesses. You Can Build Only On Strengths.

Knowledge Has To Be Improved, Challenged, And Increased Constantly, Or It Vanishes.

Economists Talk About Profit Motive, But Nothing Motivates Modern Man More Than A Chance To Avoid Taxes!

The Fault Is In The System And Not In The Men.