Through Their Own Actions, Customers Can Hold

Done Correctly, Everyone From Individual Speakers To Large Organizations Can Inspire Citizens And Customers To Spread A Message Using Their Own Social Channels, And In So Doing, Inspire Countless Supporters To Build Their Reputation, Profits And Social Impact.

Everyone Living Under The Social Contract We Call Democracy Has A Duty To Act Responsibly, To Obey The Laws, And To Abandon Certain Types Of Self-interested Behaviors That Conflict With The General Good.

The Theory Of Social Contracts Extends As Far Back As Plato. However, It Was The Great 18th Century Social Philosophers John Locke, Thomas Hobbes, And Jean-jacques Rousseau Who Brought The Concept Of A Social Contract Between Citizens And Governments Sharply Into Political Thinking, Paving The Way For Popular Democracy And Constitutional Republicanism.

Corporate America Cannot Afford To Remain Silent Or Passive About The Downward Spiral We Are Undergoing. It Cannot Turn A Blind Eye To How Difficult The Experience Of Life Is For So Many Of Their Customers.

Consumers Around The World Are More Aware Of The Multiple Global Crises We Face Than Ever Before, Thanks To Information Found On The Internet.