Corporate Executives Need To Re-frame Their Responsibilities

Non-disclosure In The Internet Age Is Quickly Perceived As A Breach Of Trust. Government, Corporations And Each Of Us As Individuals Must Recalibrate How We Live And Share Our Lives Appropriate To The Information Now Available And The Expectations Of Others.

How Much Do You As A Consumer Value A Positive Experience With A Brand Or Its Customer Service Department? How Willing Are You To Share That With Your Friends? How Inclined Are You To Let That Person Know That You're Interaction With Them Was Positive?

Perhaps The Most Effective Way To Describe The Approach A Brand Must Take Is To Think Of Themselves As Social Cartographers. By That I Mean That Brands Must Simultaneously Inspire, Engage And Maintain A Series Of Conversations Taking Place Within Certain Cultural Landscape Specific To Their Business Goal.

Creating A Better World Requires Teamwork, Partnerships, And Collaboration, As We Need An Entire Army Of Companies To Work Together To Build A Better World Within The Next Few Decades. This Means Corporations Must Embrace The Benefits Of Cooperating With One Another.

Radical Transparency Has An Enormous Impact On Our Personal Lives. We Can No Longer Share Thoughts, Quips, Photos Or Personal Opinions Anywhere On The Web Without Being Mindful That They May Turn Up Where We Least Expect It (notably Job Interviews, Divorce Proceedings Or Public Media).