Brands Communicate In Two Directions: They Help

If You Ever Go Bar Hopping, Who Do You Want To Take With You? You Want A Slightly Uglier Version Of Yourself. Similar ... But Slightly Uglier.

The Problem With Opportunity Cost Is That Opportunity Cost Is Divided Among Many, Many Things.

Thinking Is Difficult And Sometimes Unpleasant.

The Experiments Show Quite Clearly That, As You Resist More And More Temptation, You're Actually More And More Likely To Fail.

We Should Teach The Students, As Well As Executives, How To Conduct Experiments, How To Examine Data, And How To Use These Tools To Make Better Decisions.