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Take A Brilliant, Creative Social Scientist, Without Any Respect For Conventional Wisdom And You Get Ellen Langer. She Is A Fantastic Storyteller, And Counterclockwise Is A Fascinating Story About The Unexpected Ways In Which Our Minds And Bodies Are Connected.

I Don't Want To Say That The Poor Are Inherently Cognitively Diminished, But At The End Of The Day Of Making Difficult, Tough Decisions, It's Very Hard To Have The Energy To Think About Things With The Right Mindset.

Scaling Down Individually Is Very Hard. Imagine That If You Go To A Place Where Everybody Is Dressed Nicely, And You Are The Only One Who Doesn't Dress Nicely. Everybody Goes On Vacations To A Great Place And You Go To The Jersey Shore. It's Very Hard To Do These Things Without An Organized Mechanism, But It Looks To Me Like There Might Be Some Organized Mechanisms.

The Retail Industry Has Its Own Headache: It Loses $16 Billion A Year To Customers Who Buy Clothes, Wear Them With The Tags Tucked In, And Return These Secondhand Clothes For A Full Refund.

Once We Start Thinking Of Ourselves As Polluted, There Is Not Much Incentive To Behave Well, And The Trip Down The Slippery Slope Is Likely.