Companies, However Unintentionally, Choke The Motivation Out

The Problem With Opportunity Cost Is That Opportunity Cost Is Divided Among Many, Many Things.

Because Cheating Is Easier When We Can Justify Our Behavior, People Often Cheat In Small Amounts: We Can Come Up With An Excuse For Stealing Post-it Notes, But It Is Much More Difficult To Come Up With An Excuse For Taking $10,000 From Petty Cash.

When You're In Pain, Tomorrow Doesn't Exist - Just The Pain - And The Only Thing That You Want In The World Is For It To Go Away.

One Of The Big Lessons From Behavioral Economics Is That We Make Decisions As A Function Of The Environment That We're In.

If You Think Of People As Making Decisions Actively, Every Time We Think About The Cup Of Coffee, We Say, "how Much Will I Enjoy The Cup Of Coffee, What Else Could I Not Do In The Future Because I Buy This Cup Of Coffee?