Companies, However Unintentionally, Choke The Motivation Out

When Parents Have College Savings Accounts For Their Kids, Their Kids Show Higher Social And Cognitive Performance.

Marketing Is All About Providing Information That Will Heighten Someone's Anticipated And Real Pleasure.

Because Cheating Is Easier When We Can Justify Our Behavior, People Often Cheat In Small Amounts: We Can Come Up With An Excuse For Stealing Post-it Notes, But It Is Much More Difficult To Come Up With An Excuse For Taking $10,000 From Petty Cash.

People Are Willing To Work Free, And They Are Willing To Work For A Reasonable Wage; But Offer Them Just A Small Payment And They Will Walk Away.

The People Who Need To Overcome Temptation To The Highest Degree Have The Hardest Time Doing It.