Better To Have Bad News That's True

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.

The Grim Reality Is That Most Start-ups Fail. Most New Products Are Not Successful. Yet The Story Of Perseverance, Creative Genius, And Hard Work Persists.

The Only Way To Win Is To Learn Faster Than Anyone Else.

If We Do Not Know Who The Customer Is, We Do Not Know What Quality Is.

The Way Forward Is To Learn To See Every Startup In Any Industry As A Grand Experiment.