A Startup Is A Human Institution Designed

Because Startups Often Accidentally Build Something Nobody Wants, It Doesn’t Matter Much If They Do It On Time And On Budget. The Goal Of A Startup Is To Figure Out The Right Thing To Build - The Thing Customers Want And Will Pay For - As Quickly As Possible.

Customers Don't Know What They Want. There's Plenty Of Good Psychology Research That Shows That People Are Not Able To Accurately Predict How They Would Behave In The Future. So Asking Them, 'would You Buy My Product If It Had These Three Features?' Or 'how Would You React If We Changed Our Product This Way?' Is A Waste Of Time. They Don't Know.

Most Phenomenal Startup Teams Create Businesses That Ultimately Fail. Why? They Built Something That Nobody Wanted.

It Doesn't Matter If You Call It A Boom Or A Bubble. The Startup Business Moves In Cycles, And What Goes Up Will Eventually Come Down.

Using The Lean Startup Approach, Companies Can Create Order Not Chaos By Providing Tools To Test A Vision Continuously.