At Imvu, The Cost Of Customer Acquisition

A Startup Is A Human Institution Designed To Deliver A New Product Or Service Under Conditions Of Extreme Uncertainty.

Most Start-up Companies Fail And It Is Smart Public Policy To Help Entrepreneurs Increase Their Odds Of Succeeding. But, The Biggest Loss To Our Economy Is Not All The Start-ups That Didn't Make It: It's The Ones That Might Have Been Created But Weren't.

As You Consider Building Your Own Minimum Viable Product, Let This Simple Rule Suffice: Remove Any Feature, Process, Or Effort That Does Not Contribute Directly To The Learning You Seek.

As An Entrepreneur, I Knew That If My Company Failed, I Could Always Try Again. So I Often Felt That The Only Real Risk Of True Financial Ruin Came From The Possibility Of A Serious Illness That Either Exceeded My Insurance Plans Lifetime Limits, Or Was Not Covered Due To Rescission.

Our Educational System Is Not Preparing People For The 21st Century. Failure Is An Essential Part Of Entrepreneurship. If You Work Hard, You Can Get An 'a' Pretty Much Guaranteed, But In Entrepreneurship, That's Not How It Works.