As You've Probably Discovered, Great Work Makes

Positive Thinking Doesn't Guarantee Results, All It Offers Is Something Better Than Negative Thinking.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

It's Rare To Find A Consistently Creative Or Insightful Person Who Is Also An Angry Person. They Can't Occupy The Same Space, And If Your Anger Moves In, Generosity And Creativity Often Move Out. It's Difficult To Use Revenge Or Animus To Fuel Great Work.

We Are Too Focused On Avoiding Criticism And Not Enough On Making A Difference.

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.