As You've Probably Discovered, Great Work Makes

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.

The Only Reason To Buy A Paper Book Any Longer Is To Own It And Cherish It And Remember It And Tell A Story About It.

What Makes Someone An Artist? I Don't Think Is Has Anything To Do With A Paintbrush. There Are Painters Who Follow The Numbers, Or Paint Billboards, Or Work In A Small Village In China, Painting Reproductions. These Folks, While Swell People, Aren't Artists. On The Other Hand, Charlie Chaplin Was An Artist, Beyond A Doubt. So Is Jonathan Ive, Who Designed The Ipod. You Can Be An Artist Who Works With Oil Paints Or Marble, Sure. But There Are Artists Who Work With Numbers, Business Models, And Customer Conversations. Art Is About Intent And Communication, Not Substances.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

When We Intentionally Seek Out The Difficult Tasks, We're Much More Likely To Actually Create Value.