Most People Have Bosses Who Hire Them

Popular Is Not The Same Important, Or Often, Not The Same As Good.

Ideas That Spread Win.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

More Time [to Decide] Without More Information Just Creates Anxiety, Not Insight.