Good Marketers Tell A Story.

The Person Who Fails The Most Wins.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

If Failure Isn't An Option, Then Success Isn't Either. Success Is Just Failure Repeated Until It Works.

Most People With A Big Idea, Great Talent And/or Something To Say Don't Get Lucky At First. Or Second. Or Even Third. It's So Easy To Conclude That If You're Not Lucky, You're Not Good. So Persistence Becomes An Essential Element Of Good, Because Without Persistence, You Never Get A Chance To Get Lucky.

The Resistance Is Not Something To Be Avoided, It's Something To Seek Out.