The Mac Defined Personal Technology, And The

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

I Wanted To Be An Industrial Designer, So I Went To Business School For That, And I Then Went On To Marketing At Interpublic Group Of Companies, Which Was One Of The First Organizations To Actually Think About Brand Marketing. I Worked On Coca Cola's Account, And Then I Was Recruited By Pepsi, And I Ended Up Being Pepsi's First Mba. I Was Called The High Wire Act Because I Was In My 20s And I Was Given Jobs Of Increasing Responsibility That I Was Totally Unqualified For.

Innovation Has Never Come Through Bureaucracy And Hierarchy. It's Always Come From Individuals.

I Remember Going Into Steve's [jobs] House, And He Had Almost No Furniture In It. He Just Had A Picture Of Einstein, Whom He Admired Greatly, And He Had A Tiffany Lamp And A Chair And A Bed. He Just Didn't Believe In Having Lots Of Things Around, But He Was Incredibly Careful In What He Selected.

If You Repeat Something Long Enough People Believe It's What Happened.