All Marketers Are Liars Tell Stories.

Nobody Says, 'yeah, I'd Like To Set Myself Up For Some Serious Criticism!' And Yet, The Only Way To Be Remarkable Is To Do Just That.

Marketing Used To Be What You Say Now, Marketing Is What You Do. What You Make. How You Act. The Choices You Make When You Are Sure No One Is Looking.

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.