All Marketers Are Liars Tell Stories.

Dig Your Well Before You're Thirsty.

If You Believe That A Given Situation Should Make You Unhappy, Then It Will, And The Unhappiness Will Then Reinforce The Condition.

When You Think About Uber And Airbnb And The Other Companies That Are Turning Things Upside Down, Uber Isn't Big 'cause They Ran A Lot Of Ads. They're Big Because Someone Took Out Their Iphone And Said To Their Friend, Watch This, And Pressed A Button And A Car Pulled Up.

The Question Is Not Will You Succeed? But Rather, Will You Matter?

Great Boss Is Challenging People In The Right Way. Leading, Not Managing. Supporting Them By Giving Them Both A Platform They Can Count On And Expectations They Can Stretch For.