Seth Godin Quotes

Great Boss Is Challenging People In The Right Way. Leading, Not Managing. Supporting Them By Giving Them Both A Platform They Can Count On And Expectations They Can Stretch For.

The Only Reason To Buy A Paper Book Any Longer Is To Own It And Cherish It And Remember It And Tell A Story About It.

I Feel Like I'm Treating People As I'd Like To Be Treated.

I've Found That Giving Gifts Is Transformative. It Makes Me Better. It Clarifies My Thinking And Allows Me To Do Better Work.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

You Have To Pay The Price To Be In The Right Place At The Right Time Often Enough That People Tend To See You As The Regular Kind.

Now, Before Sliced Bread Was Invented In The 1910s I Wonder What They Said? Like The Greatest Invention Since The Telegraph Or Something. But... The Thing About The Invention Of Sliced Bread Is This - That For The First 15 Years After Sliced Bread Was Available No One Bought It; No One Knew About It; It Was A Complete And Total Failure.

And The Reason Is That Until Wonder Came Along And Figured Out How To Spread The Idea Of Sliced Bread, No One Wanted It. That The Success Of Sliced Bread... Is Not Always About What The Patent Is Like, Or What The Factory Is Like - It's About Can You Get Your Idea To Spread, Or Not.

I Hope I'm Better Looking Than Yoda, But - I'm Really Interested In People Who Have Something To Say, A Change They Want To Make And Can't Figure Out Why They Can't Make It Spread.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.