Marketing Used To Be What You Say

An Organization Filled With Honest, Motivated, Connected, Eager, Learning, Experimenting, Ethical And Driven People Will Always Defeat The One That Merely Has Talent. Every Time.

Catering To The Passionate Is Exactly What You Should Do.

All Good Ideas Are Terrible... Until People Realize They Are Obvious. If You're Not Willing To Live Through The Terrible Stage, You'll Never Get To The Obvious Part.

What Makes Someone An Artist? I Don't Think Is Has Anything To Do With A Paintbrush. There Are Painters Who Follow The Numbers, Or Paint Billboards, Or Work In A Small Village In China, Painting Reproductions. These Folks, While Swell People, Aren't Artists. On The Other Hand, Charlie Chaplin Was An Artist, Beyond A Doubt. So Is Jonathan Ive, Who Designed The Ipod. You Can Be An Artist Who Works With Oil Paints Or Marble, Sure. But There Are Artists Who Work With Numbers, Business Models, And Customer Conversations. Art Is About Intent And Communication, Not Substances.

If You Work In An Urgent-only Culture, The Only Solution Is To Make The Right Things Urgent.