Ideas Aren't A Sideshow That Make Our

Faith In Yourself, In Your Friends, In Your Colleagues And Most Of All, Faith In Your Ability To Impact Our Future Is The Best Strategy I Know.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

In Nearly Every Case, Trying To Lead Everyone Results In Leading No One In Particular.

In General, Organizations Are Afraid To Fire Customers, No Matter How Unreasonable. This Is A Mistake. It's Good For You.

Today, Not Starting Is Far, Far Worse Than Being Wrong. If You Start, You've Got A Shot At Evolving And Adjusting To Turn Your Wrong Into A Right. But If You Don't Start, You Never Get A Chance.